McCluskey did an excellent job of communicating his expertise and problem-solving approach right off the bat.ġ. Know your industry and what people are looking for.If someone has stayed on your site long enough to click through, they’re interested in more information. Keep your homepage simple and clean but don’t shy away from substance on sub-pages.Employers and recruiters will use your portfolio to determine your experience and aesthetic and, most importantly, your ability to solve real-world business problems.” Key lessons from this example As Nick Babich, Editor-in-chief at UX Planet, says, “In UX design, portfolios matter more than degrees. Portfolios like these are especially important to those in UX design like McCluskey. And like previous examples, McCluskey’s portfolio mentions big-name clients like AirBnB, Dropbox, Segment, and Xero above the fold. McCluskey dives deep into each project’s challenges, goals, and outcomes, almost like a case study - giving potential clients a fully developed idea of both his ability and approach. And while it seems almost minimalist on the homepage, when visitors click through one of his projects, it’s full-on substance. Arlen McCluskey, UX designer Source: Arlen McCluskey Why’s this a good example to follow?Įverything about Arlen McCluskey’s site reads techy web designer, from the vibrant color scheme and blurred background to the typography. Use an SEO-optimized blog to drive traffic and demonstrate authority.ģ.According to a 2020 survey by Wyzowl, 83% of respondents say video increases the average time their visitors spend on the page. If relevant, use video to both draw people in and keep them there.But writers can use exceptional copy, designers exceptional design, etc. Grindrod is a cinematographer, for example, so he used cinematography. Use your entire website, not just your portfolio pieces, to show what you can do.And blog posts that use a variety of SEO tactics often rank higher in search engines, leading more customers to your site. And Grindrod’s site includes an active, up-to-date blog that demonstrates industry authority, improves SEO, and drives organic traffic to his site.īlogging helps boost SEO by making your website a relevant answer to customers’ questions via search. ![]() Visitors can then click through the simplified menu to see other examples of his work, categorized into video or still form. And there’s nothing else on the homepage - just his name, the menu, and the video. In fact, as soon as you pull up Grindrod’s site, the video begins to play, immediately drawing you in. Daniel Grindrod, cinematographer Source: Daniel Grindrod Why’s this a good example to follow?Īs a cinematographer, Daniel Grindrod uses a high-quality, cinematic highlight reel to hook visitors on his personal website. This can come in the form of social media, as Wong’s does, or through testimonials.Ģ.
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